Portfolio

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Portfolio *

My Portfolio

Check out some of my work! You could say I have some range.

The Trident Article (2024)

College life can feel like a constant tug-of-war between acing your classes and showing up for your sisters. Balancing academics and sorority life isn’t always easy, and that’s exactly the challenge I tackled in my article Books and Bonds: A Tri Delta’s Guide to Balancing Academia and Sisterhood for The Trident. I wanted to explore how members manage to stay on top of their studies while still making the most of their Tri Delta experience. Through interviews, personal insights, and a few tried-and-true tips, I wrote a piece that’s both practical and relatable, proving that with the right mindset (and maybe a nifty color-coded Google Calendar), you really can have the best of both worlds.

Skills: Interviewing, writing and editing, storytelling, time management, audience awareness, and creative problem-solving.

SKIMS Marketing Analysis (2024)

SKIMS might be a household name now, but even iconic brands have room to grow. For my Marketing Principles presentation, I took a deep dive into what’s working, and what could be working better, for SKIMS. The challenge? Analyzing everything from the brand’s internal and external environment to its pricing strategy, promotional tactics, and target market. I looked at their products, services, channel relationships, and even offered a few suggestions to help them improve.

Skills: Market research, strategic analysis, presentation design, public speaking, critical thinking, brand evaluation, and creative problem-solving.

An Innovate Ad Pitch for Casetify (2024)

In my Innovation in Advertising class, I created a full campaign called Encase Yourself. I started by diving deep into Casetify’s brand identity, target audience, and current market position, then developed a campaign that made self-expression the star. My favorite part: An interactive ad that lets users snap a pic of themselves, then generates a phone case design that reflects their vibe, and yes, you can literally buy a case that "gets you." I also created OOH placements, social media ads, and a full budget plan to bring the campaign to life. It was equal parts creative and strategic—and so much fun to build.

Skills : Brand research, audience analysis, campaign development, media planning, budgeting, interactive design, and strategic thinking.

Perrier: Tastes Like France (2024)

In my Creative Development course, my team and I developed a campaign for Perrier called Tastes Like France, designed to capture the brand’s bold, French identity. As part of the group, I specifically spearheaded the French Class execution—an energetic, tongue-in-cheek concept starring Kylian Mbappé and Timothée Chalamet as classmates learning the art of being effortlessly French. This idea brought together culture, humor, and personality to help Perrier stand out in a fun, fresh way.

Skills: Concept Development, storytelling, collaboration, teamwork, audience targeting, and presentation.

BOSS Marketing Plan (2024)

For my Innovation in Advertising class, we worked on a campaign for BOSS (Building Opportunities for Self-Sufficiency), a nonprofit focused on helping individuals rebuild their lives. The challenge was to figure out how BOSS could better use its digital presence to attract at least $250,000 in new donors and sponsors in 2025.

I was in charge of building the multi-channel advertising strategy, which included brainstorming how we could highlight existing sponsors while drawing in new ones through digital storytelling. I created sample content for social media, newsletters, and mock landing pages, and even came up with event ideas that would bring donors and the community together, like community fairs or donor appreciation nights. It was all about imagining how BOSS could connect with people in fresh, meaningful ways.

Skills : Strategic planning, digital marketing, content creation, event concepting, campaign development, audience targeting, and teamwork.

Social Media Strategy Campaign (2024)

For the AAF San Francisco Chapter’s rebrand from the Greater SF Ad Club Bay Area, I contributed to a new social media strategy by conducting a SWOT analysis, competitor audit, and target audience research. These insights helped shape a strategy that appealed to both existing members and younger audiences. My role focused on understanding the organization's position and how to attract fresh engagement. The result was a strategy that revitalized their online presence and set them up for future growth.

Skills: Social media strategy development, content creation, research, teamwork and collaboration, creative problem-solving, and communication.

The #NuggsFor Carter Campaign Case Analysis (2024)

When one teen’s tweet asking for free chicken nuggets turned into one of the most viral brand moments ever, our group knew we had to dive into the magic behind Wendy’s #NuggsForCarter PR campaign. The challenge? Figuring out why it worked so well and how Wendy’s turned a simple social media ask into a full-blown branding win. Using the ROPES model, we dug into media coverage, social metrics, and Wendy’s brand voice to understand the strategy and goals behind their response.

Skills: Research, strategic analysis, audience analysis, campaign evaluation, and insight development.

NSAC Client Work (2024-2025)

Our campaign for AT&T, First Matter, was all about helping Gen Z see the brand as their go-to for navigating the big “firsts” of adulthood, like first jobs, apartments, and phone plans. I led the research and strategy side, analyzing competitors, identifying KPIs, and using insights to shape a campaign that was both meaningful and data-driven. The goal was to help AT&T build trust and boost Gen Z engagement in a way that felt real.

Skills : Market research, strategic planning, competitor analysis, collaboration, and campaign development.

The Trident Article (2024)

When I first went through the slating process, I had a lot of questions and not many answers. It can be confusing, especially for members who are new to leadership or unsure of what roles are the right fit. That’s why I wrote Slating for Success: A Senior’s Guide to Navigating the Process for The Trident. I wanted to demystify the experience and give members a clear, supportive resource to help them feel more confident. I pulled from my own journey, talked to other leaders, and shared practical tips to help others feel prepared—not overwhelmed—when it's time to step up.

Skills : Research, journalism, creative writing, leadership , attention to detail, and online content creation.